Syracuse media library

Researching mega-events under regulatory capitalism / Geoff Nichols, Angela M. Benson, Kirsten Holmes

Nichols, Geoff | Benson, Angela M. | Holmes, Kirsten

A significant legacy of the 2012 Olympic Games was to demonstrate how such an event could be delivered within the governance structure of ‘regulatory capitalism’. Through an autoethnographic account of researching volunteers at these Games, working with the market research company, it is shown how: public accountability was reduced by the selective availability of research results; the access to research became a marketable resource; and research ethics of the private company were inconsistent with those required within a University. This leads to a discussion of implications for researching mega-events and the relationship between academic research and commercial researchers. These include the need for researchers to pay for access and to protect their intellectual property.

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