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2016 Winter Youth Olympic Games : planning for a volunteer legacy / Trond Svela Sand, Anna-Maria Strittmatter, Dag Vidar Hanstad

Sand, Trond Svela | Strittmatter, Anna-Maria | Hanstad, Dag Vidar

This article aims to investigate the relation between the legacy planning process and the willingness of event volunteers to continue volunteering. Legacy has become an essential part of bids to host major sports events and the 2016 Winter Youth Olympic Games (YOG 2016) was no exception as the recruitment, education, and retention of young volunteers was stated as a legacy commitment. The article is based on survey data (n=930) of young volunteers (≤ 29 years) and shows that they were reflexive oriented in their motives, however collective motives were important as well. Furthermore, the young volunteers were positive with respect to the general experience as volunteers and to how this had influenced their willingness for future volunteering. The findings are discussed in relation to managerial actions during the YOG 2016 and how this may be a barrier for future volunteering.

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