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The mobile Olympic city : London, city branding, and the 2012 Olympic opening ceremony / Oliver von Knebel Doeberitz

Knebel Doeberitz, Oliver von

The 2012 Olympic Games in London were a unique opportunity for staging a favourable version of the British metropolis to a global audience. Looking at the representation of London in the light of recent strategies of city branding, this article focused on the portrayal of London in the Olympic opening ceremony.

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