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It's a once-in-a-lifetime experience and opportunity : deal with it! : volunteer perceptions of the management of the volunteer experience at the London 2012 Olympic Games / Kirsten Holmes, Geoff Nichols, Rita Ralston

Holmes, Kirsten | Nichols, Geoff | Ralston, Rita

Mega-events such as the Olympic Games involve huge numbers of volunteers from the host community, necessitating the development of a large volunteer program, which will only operate for a short time. Leveraging this volunteer energy to lead to longer-term community volunteering has become a legacy goal for many event organizers. Mega-events typically use a top-down "program management" approach for their volunteer program. This article examines how the program management style impacts on the volunteer experience, using in-depth interviews with volunteers at the London 2012 Olympic and Paralympic Games.

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